How to maximize the effectiveness of video marketing?
YouTube is the second largest search engine after Google. According to Forbes, YouTube has a monthly search volume of 3 billion times, which greatly exceeds the total search of several websites of Bing, Yahoo, AOL and Ask.com.
4 ways to make the most of your video content
According to a survey by Video Brochure SHINY, almost 50% of marketers plan to increase YouTube and Facebook video distribution channels next year, and 33% of inbound marketers list visual content creation (such as video) as the top priority for the next year. Here are four tips to help you improve your audience’s face on video content and get the most out of your video content.
1. Take advantage of YouTube’s popularity
Since Google’s acquisition of YouTube, video content on YouTube has a good ranking on Google. You can create videos for topics that people are searching for or talking about to capture search traffic from YouTube. These topics can range from popular phenomena to common issues.
2. Promote social media interaction rate
Social networks are driving the creation of more and more video content as consumers are eager to see video content. For your business, it’s vital to produce what users want to watch and share.
Tip: Make sure your video has subtitles. Users will most likely not want to hear the sound of the video, but they may still want to watch your video. Also, don’t miss the opportunity to interact with them.
3. Show videos on your website
Video is a great way to quickly and easily showcase your company’s unique value proposition and corporate culture. Introductory videos with explanations can greatly help your website’s homepage, and the “how it works” section of the website is also necessary to use video. Don’t think people want to spend time reading a lot of pages on your site, so you might want to use video to help them do this.
4. Use video in your email marketing
Email marketing is a great way to stay in touch with consumers. The key to the success of email marketing is to provide content that is valuable to customers.
What type of content should you create?
You may not know what kind of video content you should produce. Here are 6 types of content that you can use for your video marketing strategy:
- Answer common questions
- Show the story behind the scenes, tidbits, etc.
- Reviews of products or services
- Tutorial or instructional video
- Live video on social media platforms
- Host a webinar or lecture
Video Brochure SHINY recently conducted an experiment to see if they should turn their blog content into Video content. Here are their biggest lessons. When sharing video content, you can take advantage of these lessons learned and bring benefits to your company:
1) Popular videos on Facebook don’t necessarily bring a lot of traffic to blogs
In a few cases, Facebook videos outperform blog posts, and they don’t bring a lot of traffic to blog posts. This may give us a reflection: viewers may not need to click on a blog post to learn about a topic they have watched. Facebook videos may be better suited for being used as stand-alone content than as a tool for blogging (in the case of Video Brochure SHINY). But in some cases, blogs and Facebook are mutually beneficial.
2) Whether the video can be “viral” may depend on the medium
Video Brochure SHINY found that news stories and lifestyle-related content performed best on social media, while content targeting specific keywords performed better on blogs.
3) Instagram Stories has increased the click rate of blog posts a lot
Video Brochure SHINY found that the published Instagram Stories brought a high clickthrough rate to blog posts. Although blog posts did not reach high page views, a significant portion of social traffic was attributed to Instagram Story on the day of release. This means that viewers are not just clicking on Instagram, they are watching Story, and they read the blog post according to the call-to-action instructions, indicating that this is a highly engaged audience.
