1. The best time to send mail is Tuesday and Thursday.
Monday is the first day of the week, and most people have no leisure time due to frequent meetings and work. Therefore, only the important emails sent during the weekend are confirmed, so the chances of opening the advertisement email will decrease. The open rate is very important for the efficiency of email, so Monday is not the best time to send mail. On Monday, I confirmed that there are more business emails. On Tuesday, I can confirm emails that I have not confirmed on Monday. In addition, due to the need to plan Friday or weekend trips on Thursday, the chances of opening emails are high. confirm.
2. When sending an email, you need to consider the career and time of the target customer.
Video brochures are more efficient in marketing emails depending on the career and time of the target customer. For example, if you send an email to a company white-collar, the open rate will be high. If it is a housewife, it is busy doing housework from 8:00-9:00 am and 7:00-9:00 pm, so the mail opening rate will drop significantly during this time. This means that you need to consider the time of the target customer and send an email. According to the statistical survey results, the best time is 10:00-12:00 am, 4:00-5:00 pm, the mail opening rate is very high during this time.
3. Precautions when writing emails
At present, legally, as long as it is an advertisement mail, the message title must be inserted (advertising). The full text also needs to insert the sender’s information and reject the content. Even if it is (advertising), you can get benefits! Although it is (advertising), it also allows customers to take the initiative to open the mail. However, the main reason for the high efficiency is that the recipient has a high degree of trust in the mail. For example, when the title of “(Advertising) sent to SHINY‘s business newsletter” sends a message to a specific person, the open rate will be high. If the first time the email is opened, it will be confirmed by the recipient, and the email will be confirmed later, so the title of “(Advertising) sent to SHINY‘s business newsletter” is also the focus.