How to maximize the effectiveness of video marketing?

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YouTube is the second largest search engine after Google. According to Forbes, YouTube has a monthly search volume of 3 billion times, which greatly exceeds the total search of several websites of Bing, Yahoo, AOL and Ask.com.

4 ways to make the most of your video content
According to a survey by Video Brochure SHINY, almost 50% of marketers plan to increase YouTube and Facebook video distribution channels next year, and 33% of inbound marketers list visual content creation (such as video) as the top priority for the next year. Here are four tips to help you improve your audience’s face on video content and get the most out of your video content.

1. Take advantage of YouTube’s popularity
Since Google’s acquisition of YouTube, video content on YouTube has a good ranking on Google. You can create videos for topics that people are searching for or talking about to capture search traffic from YouTube. These topics can range from popular phenomena to common issues.

2. Promote social media interaction rate
Social networks are driving the creation of more and more video content as consumers are eager to see video content. For your business, it’s vital to produce what users want to watch and share.
Tip: Make sure your video has subtitles. Users will most likely not want to hear the sound of the video, but they may still want to watch your video. Also, don’t miss the opportunity to interact with them.

3. Show videos on your website
Video is a great way to quickly and easily showcase your company’s unique value proposition and corporate culture. Introductory videos with explanations can greatly help your website’s homepage, and the “how it works” section of the website is also necessary to use video. Don’t think people want to spend time reading a lot of pages on your site, so you might want to use video to help them do this.

4. Use video in your email marketing
Email marketing is a great way to stay in touch with consumers. The key to the success of email marketing is to provide content that is valuable to customers.

What type of content should you create?
You may not know what kind of video content you should produce. Here are 6 types of content that you can use for your video marketing strategy:

  • Answer common questions
  • Show the story behind the scenes, tidbits, etc.
  • Reviews of products or services
  • Tutorial or instructional video
  • Live video on social media platforms
  • Host a webinar or lecture

Video Brochure SHINY recently conducted an experiment to see if they should turn their blog content into Video content. Here are their biggest lessons. When sharing video content, you can take advantage of these lessons learned and bring benefits to your company:
1) Popular videos on Facebook don’t necessarily bring a lot of traffic to blogs
In a few cases, Facebook videos outperform blog posts, and they don’t bring a lot of traffic to blog posts. This may give us a reflection: viewers may not need to click on a blog post to learn about a topic they have watched. Facebook videos may be better suited for being used as stand-alone content than as a tool for blogging (in the case of Video Brochure SHINY). But in some cases, blogs and Facebook are mutually beneficial.

2) Whether the video can be “viral” may depend on the medium
Video Brochure SHINY found that news stories and lifestyle-related content performed best on social media, while content targeting specific keywords performed better on blogs.

3) Instagram Stories has increased the click rate of blog posts a lot
Video Brochure SHINY found that the published Instagram Stories brought a high clickthrough rate to blog posts. Although blog posts did not reach high page views, a significant portion of social traffic was attributed to Instagram Story on the day of release. This means that viewers are not just clicking on Instagram, they are watching Story, and they read the blog post according to the call-to-action instructions, indicating that this is a highly engaged audience.

What are the modes and channels of video marketing?

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Video marketing refers to the use of different forms of media in the form of video dissemination, with content and creativity as the core to reach consumers and achieve product marketing and brand communication. With the continuous advancement of the Internet era and the outbreak of new media, the video marketing model can be discussed in the following three directions:
The promotion of video media represented by TV movies – advertising display
Short video + content for the core video marketing + Internet new model
Customized video ad card is the latest in high-end B2B or luxury marketing(video brochure)

1. The traditional video marketing model has more common advertisements such as placement advertisements and implant marketing.
Patch ads: Insert ads that people usually see in the titles or movies of movies and TV dramas can be described as patch ads, while online video patches and cinema line patches are two common modes. Advertisers It can be combined with its own product features to select a specific TV drama or a short film to fully integrate with it, and touch a certain type or a certain group of different consumer groups represented by the video.
Common patch modes are discussed by everyone: front stickers, corner labels, post stickers, pause labels, and so on.
Some of the more popular video sites (such as youtube) on the promotion channel are also the favorite of video patch advertisers.

2. Display of video-based advertising – advertising implants
In terms of advertising, the model is divided into scene implantation, line insertion, prop insertion, and plot implantation.
Channels can be divided into film and television advertisements, online videos, promotional videos, microfilm and entertainment marketing titles, etc.

3. A new model of video marketing + internet represented by short video + social
Network video marketing essentially combines the “favorite” of TV advertising and Internet marketing. Based on the large traffic and strong interactivity of the network video platform, the virus transmission and UGC modes are upgraded in the promotion.
Mode: Deep customization of short videos Small video interaction Virus marketing, UGC
Channel: Small video app represented by douyin and fast hands

4.The VIDEOCARD or VIDEO BROCHURE is printed packaging with a micro-thin LCD screen, PCB boards, speakers and rechargeable lithium batteries along with a USB connection that allows for change of video and recharging of the unit.
The VIDEO card is superb for presentations, invites, PR, direct marketing advertising and promotions. The Video Brochure creates a memorable impression of your promotion.

Promotional Video Advertising brochure are a fantastic mail out alternative to the boring flyers or junk mail your clients usually get in the post. Be different, and separate your brand from advertising clutter with these unique and fun promotional Video Advertising brochure.
For several years now, video brochures have been used profitably around the world for sales, fundraising, training, recruiting, exposure, educating and impressing potential customers. We have a long list of success stories from companies who have experienced great results with them. Still, many people are unaware and uninformed about them.

For anyone wanting more information after reading this, here are links to other posts with valuable information:
Comparison of traditional brochures and video brochures

HD video brochure 2.4 inch 4.3 inch 5 inch 7 inch 10 inch LCD video in brochure

The Application Of Video Brochure

Video Brochure Prices And Their Value In Marketing

Make your own music greeting cards

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With the popularization of microelectronics technology, in recent years, a variety of electronic greeting cards have appeared in the market, such as music greeting cards, flash music cards, and voice greeting cards. The most interesting one is the recording electronic card, which has a shape book such as paper. The card is no different from a normal greeting card, but it can be recorded and played anytime and anywhere like a tape recorder. It is amazing. This article describes how to make several e-cards. Through their own hands, the students can satisfy their curiosity and learn electronic knowledge. At the same time, they can also donate their own electronic greeting cards to the teachers and friends.
一、music greeting cards homemade audio e-cards -Video Brochure SHINY Blog

 

1 is a circuit diagram, a music integrated circuit IC is usually directly packaged on a small (about 22 mm × 15 mm) printed circuit board, five pins are connected to the printed circuit, and battery clips, switches, and the like are mounted on the substrate. The music integrated circuit assembly consisting of a music IC substrate and a piezoelectric buzzer with a sound-assisting cavity, commonly referred to as a music electronic movement, is mainly used for producing various electronic music cards. Figure 1 circuit power supply voltage 1.5 ~ 3V, can be powered by one or two G13 button battery. The switch S is a special displacement switch. The two pieces of metal of the switch sandwich a plastic piece and one end of the plastic piece sticks to one side of the paper card. When the greeting card is opened or closed, the switch S automatically controls the music electronic machine. The power of the core is turned on and off. Figure 2 is a solid view of a musical electronic movement. Homemade music greeting cards -Video Brochure SHINY Blog

Steps to make an e-card: 1 Choose a 30% exquisite greeting card (or make it yourself). 2 Pull the plastic spacer in Figure 2 horizontally and then place the self-adhesive paper pad of the electronic movement 180° along the dotted line (do not fold the plastic sheet together). 3 Spread the greeting card, align the dotted line of the electronic movement with the folding line in the middle of the greeting card and stick it. Open the greeting card, the plastic piece is pulled out horizontally, the switch is turned on, and the buzzer sounds music; when it is closed, the plastic piece is pushed in, the switch is turned off, and the music sound stops immediately. At this time, a fine music card is ready.-Video Brochure SHINY Blog

二、Second, sound, and light music card
3 is a circuit diagram of a music electronic movement that can drive four light-emitting diodes LED1 to LED4. Figure 4 is a solid diagram. We compare Figure 3 with Figure 1 and we can see that there are only four LEDs in Figure 3. When the switch S is turned on, the light-emitting diodes are flashing in synchronization with the cheerful music. Homemade audio e-card
? LED1 to LED4 can select φ3, low power consumption, and different color and shape of light-emitting diodes. The circuit must be powered by two 1.5V, G13 button batteries. The method and steps of making a greeting card are the same as above.
-Video Brochure SHINY Blog

High Quality and Affordable Brochure With Video Screen & Sound

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A brochure with a video screen is the must-have marketing tool for a strong marketing strategy in 2018 Conventional brochures are already a powerful marketing tool, however combining it with video content, makes it the ultimate marketing product.

Brochure with a Video Screen

Video Brochures are the newest form of advertising. Not only do they increase a product’s sales potential, they are also cost-effective and offer a tool which is engaging and drives customer interaction.

The importance of video to win your next client
In today’s social media landscape, consumers are exposed to information through all sorts of different mediums. The emergence of social media channels and the ever-growing nature of mobile and tablet use has resulted in individuals being able to consume snippets of information, both when in front of a computer and on the move. With this, video content has become more and more powerful as it allows users to engage effortlessly through a portable medium.

The Social Landscape

Our habit of absorbing information has changed in recent years. We watch more videos and read less text. Video content is easy to share, easy to understand and gives the user the power to decide how they best consume it, using an interface of buttons or sliders. Recent studies have shown that nearly 70% of consumers will engage with a text advertisement when coupled with a video, when a text based ad would have been ignored.

Consumers are presented with a massive amount of information each day. As a consequence, they have to make a decision which information they dedicate time to read. Studies have shown that 64% of people are more likely to purchase a product that is presented with a video message. The main reason for this is that video boosts consumers’ confidence in the validity of the brand.

Facts and Figures

As we have seen, a video content strategy plays a crucial role in today’s marketing. However, the advantage of both text and video must be considered to create a balanced marketing plan.

Video
Videos allow us to process content 60,000 times faster then text.
It is easier for consumers to build empathy and emotions towards a video. This emotional bond boosts consumers’ confidence towards a brand. Resulting in loyal customer relationships.
Print Text
Print text allows us to put thought into the content we read. This “inner voice” increases our attention span that activates our mental structures. It creates an opinion towards a brand, positively or negatively.
Studies have shown that consumers that search for specific information seek for text information. The reason for this is that text contains more detailed information regarding a topic.

LCD Video Brochures

SHINY Video Brochures are fitted with LCD screen technology. LCD screens can be found in televisions, calculators, cell phones, or digital watches. In the past few years, LCD screens became lighter and more energy efficient.

2.4” video brochure (pull-out type) SHINY video pulling business card

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2.4” video brochure (pull-out type) SHINY video pulling business card

How to make your business card looks different from others? Yes, we are here to help.
Combining with printing, your information will come to life via a small LCD screen.
The printing would be designed around the client’s specific needs and objectives.

2.4”video business card
Innovative 2.4” LCD Video Business Card with Pull-Out Name Card & Sleeve. Card size 96x58x11mm, 2.4” TFT LCD color screen 320 x 240 pixels, 128Mb flash memory, 450mAh lithium battery, 1 x mini USB port, magnetic switch, CMYK printing, matte/glossy lamination. Small order is accepted. Shipping in 7 working days!

Selling Points
● Autoplay videos when pull out the business card.
● Inserted 2.4” TFT screen display with 320*240 pixels.
● Portable design with full color print, easy to keep in pockets.
● Leave impression on your colleagues, clients, partners, friends, etc.

Comparison of traditional brochures and video brochures

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Video brochures are currently unfamiliar to most people. But from the words “video brochures”, it is not difficult to see that it still belongs to the category of brochures. But it has very different characteristics from the brochure we have in mind.

Comparing from the appearance
traditional brochures: printed paper card
video brochures: printed paper card + LCD display

Functional comparison
traditional brochures: pure text reading expression
video brochures: text + sound + picture integrated

Comparison from application range
traditional brochures: holiday cards, invitations
video brochures: holiday cards, invitations, advertising cards, commemorative cards

Compare actual results
traditional brochures: pure visual enjoyment, short stay time, basically no collection possibility
video brochures: strong visual effect, high repetition rate, because of the memory that can be freely controlled, with U disk storage function, reusable, high collection value!

video brochures add the function of the MP4 video player to the traditional brochure, which gives the life of the traditional brochure greatly expands the use of the brochure. At present, many well-known large companies prefer to use this form of video brochures to make products, brand promotion, also known as video promotion cards. For example, the product promotion card of the car 4S shop and so on. In the application field of traditional brochures, it also exudes novel and unique tastes!

Video brochures are not only the new stars in the brochure industry but also the symbol of human life experience and taste improvement!

HD video brochure 2.4 inch 4.3 inch 5 inch 7 inch 10 inch LCD video in brochure

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Video brochure is a brand-new product that combines the traditional paper card with the electronic screen to create a more creative and multi-faceted approach to the human body! It can be used as an invitation, a conference advertisement card, a memorial card, a holiday card, and a video. Signature card trade fairs, business gifts, opening ceremony, anniversary celebrations, public relations planning, awards, and, in general, can be used as a simple video brochure.
Video greeting cards will become the most fashionable business gifts and promotional media, and the future will surpass traditional greeting cards.

LCD screen size: 1.5″\\1.8″\\2.4″\\2.8″\\3.5″\\4.3″\\5″\\6.5″\\7″\\10″
LCD screen pixels: 128*128DP, 192*160DP, 320*240DP, 480*272DP, 800*480DP, 800*600DP, 1024*600DP
Memory: 64MB\\128MB/256MB\\512MB\\2G\\4G, etc.
Battery capacity: 400 mA / 600 mA / 800 mA / 1200 / 1500 mAh, lithium battery, can be recharged through the USB cable
Video format: AVI, 3GP, MP4/RMVB
Screen brightness: 200cd/m2
Speaker: 8Ω 0.5W/2.5W
Interface: USB interface
Support download: use one end of the USB cable to insert the greeting card USB interface, the other end is connected to the computer, rechargeable, downloadable
Switch mode: magnetic control Hall switch (can be used for greeting cards, gift boxes), thimble switch, push button switch, pull rod switch, etc.
Type of greeting card: A5 4-fold greeting card, A4 4-fold greeting card, A5 2-fold flat card, A4 packing fine, etc.
The trigger function of the product can be realized in various ways, such as using button switch, vibration switch, light control switch, voice control switch, remote control switch, touch switch, temperature control switch, human body sensor switch, etc. We can also customize a variety according to customer needs Functional voice IC.

2.4 inch video brochure manufacturers in China

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“2.4-inch video brochure manufacturers in China” detailed introduction

It is a brand-new product. It combines the traditional paper card with the electronic screen to create a more creative and multi-faceted approach to the human body! It can be used as an invitation, a conference advertisement card, a memorial card, a holiday card, and a video. Signature card trade fairs, business gifts, opening ceremony, anniversary celebrations, public relations planning, awards, and employee benefits can be used as a simple video greeting card.

The scope of use: automotive 4S shop, clothing store, media advertising, corporate publicity, new product advertising, anniversary celebrations, wedding invitations and so on.

1, visible area: 48*36mm
2, LCD resolution: 320 * 240
3, memory: 128MB, 256MB, 512MB, 1GB, 2GB
4, support video format: AVI
5, appearance size: A4, A5, A6 to business card size
6, support a variety of design printing, hard shell, soft shell optional
7, built-in rechargeable lithium battery
8, built-in speaker
9, USB and Micro USB interface to charge and transfer video files and pictures
10, can add video playback and function buttons
11, switch mode: open play, ON / OFF button play, slide switch button, light switch
12, can play pictures, music, and video at the same time, with all the functions of digital photo frame and advertising machine
13. A custom boot LOGO screen can be customized
14, packaging details: PP outer bag, bubble bag, safe standard packaging, or custom color box

“DREAM CRUISES’’Fiber optic greeting card

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Customers need to advertise for their travel agency and then find our company help to customize a special promotional card for them. Our company attaches great importance to the customer of this project. After several meetings and discussions with customers, it finally decided to use fiber lights and LED lights are on the cruises and in the sky, and the customer sets the way the lights flash, so that the entire ship lights up in the sea, the stars and the moon in the sky are also flashing, this is a perfect promotional card.

Card size :265*177mm
Light: three LED light and 20 fiber optic light
Printing: 300gsm coated paper CMYK double sides printing with glossy lamination, oil varnishing inside
Battery AG13*3 battery can make it light.
Left: Photo sleeve for photo 6“x8”

Video brochure is a fusion of traditional and streaming media technology

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The greeting card originated from the Western Han Dynasty in China. It was originally called “famous post” and introduced itself to the main. In the Tang Dynasty, Emperor Taizong used the greeting card to pay tribute to the minister, and later spread to the folks and continued to this day. At the festival or birthday, people are still used to giving greeting cards to express their wishes.

With the development of society, the traditional greeting card and modern network technology have merged to produce a new form of greeting card—video brochure. Video brochures add an LCD player to a traditional greeting card, which combines the functions of a traditional greeting card with the function of playing a picture or video. The function of video brochure is not limited to blessings. It is also possible to integrate corporate promotional videos into greeting cards, giving people a refreshing feeling.

In enterprises with higher customer unit prices, they often use the more advanced forms as gifts to customers, and also give customers a more intuitive experience while promoting products. In 2017, BMW Motors customized a batch of video brochure in SHINY as a distribution item for the event. Through the combination of video and text, users can more intuitively understand the characteristics and advantages of the new models and play a very good publicity effect.

Full video format support, users can also use other video files built into the data cable, as a portable MP4 player. In addition, you can improve the “Digital Photo Frame” function mode of the desktop, and display the user-built photos in a slideshow.
When traditional and streaming media technologies are combined and presented in front of people in innovative forms, they will always bring different experiences.

In addition to being used as a vehicle for product promotion in the automotive field, video brochures have many application scenarios, such as holiday blessings, event invitations, wedding invitations, anniversaries, and graduation commemorations.

During the holiday season, we always have to send customers some gifts. At this time, we can customize a company’s blessing greeting card with gifts, show the corporate culture and express blessings by streaming media. Let customers feel the fullness of the company.