Why Your Company Should Use Video Mailers

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As independent marketing strategies, video and direct mail each have their merits. However, the video has recently moved to the forefront of marketing strategies.

To highlight the popularity and effectiveness of videos, check out the following statistics from Insivia:

  • In 2017, online video content is accounting for approximately 74% of all internet traffic.
  • 55% of people watch videos online every day.
  • 65% of people watch more than 3/4’s of a video before stopping.
  • 43% of people say they want to see more video content from marketers.
  • 59% of executives agree they are more likely to choose video if both text and video are available.
  • 54% of senior executives share work-related videos with colleagues weekly.
  • Using the word ‘video’ in an email subject line boosts the open rates by 19%.
  • Including video on a landing page can increase conversion by 80%.
  • Almost 50% of internet users look for videos detailing a product or service before visiting a store.
  • 4 times as many people would rather watch a video about a product or service than read about it.
  • 52% of marketers worldwide identify video as the marketing strategy with the best ROI.
  • Marketers who use video grow revenue 49% faster than marketers who do not use video.
  • 80% of people say they can recall a video advertisement they watched in the last 30 days.
  • 90% of people say videos about products or services are helpful to them when making purchasing decisions.

After reading those statistics, it’s tempting to think direct mail is becoming outdated. However, direct mail is still highly effective as well.

To highlight its effectiveness in 2017, check out the following statistics about direct mail from Compu-Mail:

  • Direct mail household response rate is higher than ever reported since 2003.
  • Direct mail median household ROI is 29% (compared to 124% in the email, 23% in paid search, 16% in online display, and 30% in social media).
  • For every $167 spent on direct mail in the US, marketers sell $2095 in goods.
  • Direct mail with digital ads yields a 28% higher conversion rate.
  • Marketing campaigns that used direct mail and one or more digital media experienced a 118% increase in response rate compared to using direct mail only.

Considering all of this, it’s easy to see how combining video with direct mail can produce impressive results. Video mailers can truly revitalize a company, and they’re excellent marketing investments based on the results they’ve produced.

To learn more about video mailers or our other marketing products, contact us today.